What’s the Difference between Vegan and Cruelty Free?
The terms Vegan and Cruelty Free are often thought of as synonymous, but they are not. You can certainly have either one without the other. Confused? Let’s take a look at how the terms are defined.
Vegan – this is something that you are probably used to hearing about in relation to diet choices rather than products. A vegan diet is one that does not include any food derived from animals. Vegan products embody the same principles and exclude ingredients that are produced by animals. However, it is possible that vegan makeup has been tested on animals.
Cruelty Free – means that the ingredients and the final product were not tested on animals at any stage during their development. However, the makeup could contain non vegan ingredients such as honey and lanolin.
Our entire range is created using both cruelty free and vegan makeup ingredients. The need for alternatives to animal derived products has resulted in science-based research that has focused on plant extracts and oils. These are chosen for their ability to help calm, balance and replenish the skin.
At Emani, we wholeheartedly believe that the alignment of vegan and cruelty free is the future of the beauty industry. It is not a trend, but a lifestyle choice and is a conscious decision that supports your health, the rights of our animals and the planet as a whole.