(12 customer reviews)

Looking for a healthy, vegan cruelty free mascara that creates dramatic, clump free lashes?

Then you’ll love our organic soy-infused mascara which not only thickens & strengthens your lashes, it conditions them as well. Our vegan mascara is infused with organic soy and cucumber to hydrate your lashes with buildable volume and length.

Made only of pure and natural ingredients, and suitable for the most sensitive eyes, this is a mascara that is comfortable and non irritating to your delicate lashes while providing superior performance.

In stock

SKU: 1093 Categories: ,
Enhance your eyes with our organic vegan mascara, which lengthens and volumizes lashes without smudging, clumping, or flaking. Includes an hourglass wand to coat and lengthen each lash. Made with all-natural ingredients like organic soy protein and cucumber fruit extract to smooth, nourish, and condition lashes with each wear. And because you know it’s a vegan cruelty free mascara you can feel good as well as look good!



  • - Separates, lengthens, and volumizes each lash
  • - Doesn’t smudge, clump, or flake
  • - Promotes lash health and strength
  • - Made with clean, vegan cruelty-free ingredients

Slowly remove the wand from the tube. Please do not pump the wand in & out of the tube it'll dry out your mascara. Mascara's always have more product on them to start, however as you use the mascara, the product will lessen therefore the product on the wand will also lessen over time. It's not a bad thing to have too much product in your mascara tube just dab the excess off onto the back of your hand & rinse your hand later. Don't use a tissue as little fibres will go onto your wand & therefore onto your lashes.

Start applying by first slightly lowering your lashes. Put the wand at the very base of your top lashes from underneath then slowly zig zag, twist or curl the brush up & through your lashes. Do this in all sections of your upper lashes for as many coats as you like until the desired look is achieved.

Please do not just hold the wand & blink your lashes through it to apply your mascara. This goes for any mascara you use, that blinking through the brush will clump your lashes together & you'll most likely get splashes of mascara on your lids & under your eyes. There are many excellent short videos online if you want to see the correct way to apply mascara, they're worth a little search & watch!


Hordeum Vulgare (Barley) Stem Water*, Hydrogenated Jojoba Oil+, Brassica Campestris/Aleurites Fordii Oil Copolymer+, Stearic Acid+, Hydrolyzed Corn Starch+, Butylene Glycol+, Pullulan+, Glyceryl Stearate SE+, Ricinus Communis (Castor) Seed Oil*, Glyceryl Caprylate+, Phenethyl Alcohol+, Aqua, Pentylene Glycol+, Persea Gratissima (Avocado) Oil*, Euphorbia Cerifera (Candelilla) Wax+, Sorbitol+, Copernicia Cerifera (Carnauba) Wax+, Sodium Hydroxide, Magnolia Officinalis Bark Extract+, Citric Acid+, Xanthan Gum+, Trehalose+, Acacia Senegal Gum+, Potassium Sorbate, Sodium Benzoate, Iron Oxides (CI 77499)



  1. Gloria G

    Works for sensitive eyes
    I have sensitive skin and eyes. Usually, after 20 minutes of putting on mascara, my eyes are red and burning. So I just don’t wear it. This is the only mascara I’ve seen that I can wear for five or six hours without irritated eyes. I can also wear Emani makeup for 12 hours without any problem at all. This is the only brand I will use, going forward.

  2. Mel H.

    Verified Buyer

    Best mascara ever. I been using Emani foundation for years. I cannot believe it took me so long to try this mascara. Goes on smooth, doesn’t clump, separates and lengthens. I can even reapply after a long day and it stays smooth. Love it!!

  3. Samantha R.

    Love it, I have sensitive eyes and my eyes have not gotten red ever since I started using this mascara

  4. Roxi M.

    US Verified Buyer

    Best Mascara Ever
    This is my favourite EVER mascara!! I have purchased ;many times and will always continue to buy this. It makes lashes look gorgeous and is very kind to my sensitive eyes.

  5. Amanda N.

    Verified Buyer

    Wonderful Mascara!
    I love how the brush coats each individual lash and the mascara is smooth, long lasting and doesn’t clump.
    I’ve been wearing waterproof mascara for years, due to watery eyes, so I wasn’t sure how this would hold up. But overall I’m very impressed and will buy again! It feels good to ditch the nasty chemicals in waterproof mascara.

  6. Janna S.

    Best and most comfortable mascara on the planet
    Excellent. This mascara doesn’t irritate my eyes, stays on and comes off like a dream! Thank you for a great vegan product!

  7. Jenna S.

    Verified Buyer

    Best and most comfortable mascara on the planet
    Excellent. This mascara doesn’t irritate my eyes, stays on and comes off like a dream! Thank you for a great vegan product!

  8. Wanda M.

    Verified Buyer

    Love this Mascara
    Been using this mascara for so long and can’t switch after trying many natural brands.

  9. Roxi

    Best Mascara Ever
    I have been using this product for a couple years. I found it during an online search for natural mascara that will not hurt my dry eyes. I gave it a shot and will never go back to anything else. It does not clump or flake. It applies smoothly and can build for length after each coat dries. This is a must have in the makeup bag.

  10. Anna V.

    Didn’t really think it would give the volume it does.

  11. Kirsten D.

    Best Mascara I Have Used.
    I love love it! I wouldn’t change it for any other!

  12. Maggie W.

    Lives Up To Its Name
    Awesome mascara, no need for falsies with this one!

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