woman applying Emani vegan mascara

Making the Most of Your Mascara

Mascara is one of the key makeup essentials. It’s something the majority of us definitely reach for every day when we’re getting ready. But be honest, how often do you give your mascara a second thought? Probably not all that regularly. The truth is, the majority of us really should be paying more attention to how we use (and treat!) our trusty mascara. For instance: how do you know when it’s time to replace your mascara? Are you even using the right mascara to get the look that you want?

Making the most of your mascara doesn’t need to make your head spin! We’re here to give you a full rundown to ensure you have the best – and healthiest – eyelashes imaginable.


Benefits of Emani Soy mascara

How to Choose the Right Mascara

Picking out the right mascara probably doesn’t seem like the most challenging task. But these days, there are so many mascaras out and about on the market that it can definitely seem overwhelming.

Start with nailing down exactly what you want from your mascara. Maybe you want your eyelashes to look longer. Perfect. Look for a lengthening mascara. Maybe your lashes are long enough, but you’re hoping to make them fuller or hold a curl. Be on the lookout for a volumizing mascara.

Now, let’s say you want both longer, fuller lashes. In that case, you’re going to want to pay attention to the shape of the mascara wand, because that can also tell you a lot. Let’s take our Soy-Infused Mascara for instance. We’ve talked a lot about this product before, but believe us when we say it’s worth the hype made from totally natural ingredients, chemical free, vegan & cruelty free!

If you’ve tried this mascara or have had your eye on it for a while, you probably noticed the unique hourglass-shaped brush. This shape is the perfect choice to create that very false eyelash effect. They’ll be fuller, longer and hold a curl all day long. Honestly, what more can you ask for?

Best Application Tips Ever

If you really want to get the most of your mascara, the trick is all in the application.

For simple mascara application, start by lowering your lashes slightly downwards by also having your eyes focusing slightly downwards as well. This should position your eyes and therefore your lashes, in the perfect position. Pick up your mascara wand and position it horizontally as close to the lash base line as you can from underneath the lashes, then gently grab the lashes with the wand sweeping it up to the lash tips while gently wiggling the wand back and forth.  This wiggling motion will help ensure your lashes are fully coated. Two or three coats is really all you need, however apply as many to suit your personal taste or the look you are trying to create. A natural look will take a couple of coats, a fuller look will be more.

As for the lower lashes, there really isn’t a need for anything fancy. While you can definitely find mascaras with special small wands for coating the tinier eyelashes along your lower lid, we say you can just as easily use your regular formula. The best application trick is to simply hold the wand horizontally as usual, lightly place it on the lower lashes slightly grabbing them with the wand, then gently wiggle the wand downwards. One coast should do the trick, the more you apply on these sparser lashes the more they will look fuller & be heavier & the more you put on the more prone you’ll be to smudge the bottom of the eye.

Staying Safe

Studies have shown that most people don’t pay attention to the longevity of their makeup. While we can understand wanting to save money, you definitely should know that hanging onto products like mascara for too long can actually put your health at risk!

Whatever mascara you regularly use, it should be replaced every three months. That’s generally how long the average tube lasts before the product inside starts to dry out. But this timeframe also helps to minimize the risk of harmful bacteria that can grow inside the tube. This kind of bacteria can cause unpleasant eye infections, so it’s really not something you want to mess around with.

Another important safety tip: You should avoid any “pumping” motions with the mascara wand when you’re applying the product. At best, this can dry out the product faster, meaning clumpy spider lashes (Yikes!). At worst, however, it can cause any harmful bacteria to grow even faster. Instead, use a gentle twirling motion to pick up the product on the bristles of the mascara wand. Trust us, you’ll get the same amount with each use and keep your eyes safe and healthy at the same time. Emani mascaras come with a very generous amount of product inside the tube.

Do you have any tried-and-true mascara tips or tricks? Let us know email us your tips!



vegan powder miracle serum


Join the Emani VIP Club and get first access to exclusive discounts, new videos, beauty tips, and so much more! To kick us off, here's 10% off your first purchase. *Please note: your discount voucher will be emailed to you. Please add this code prior to checkout.

You have Successfully Subscribed!